PLACE en términos comerciales significa cualquier lugar donde se vendan bienes y servicios. La gente de negocios también lo suele llamar distribution channel. En esta lección aprenderemos algunos términos relaciones con el lugar de negocios y el vocabulario sobre la distribución en inglés.
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Vocabulario sobre la distribución en inglés: Distribution
La distribución (distribution) se refiere al movimiento de bienes y servicios desde la fuente a través de un canal de distribución hasta el cliente final / consumidor / usuario final. Esto también describe el movimiento de pago en la dirección opuesta hasta el productor original o la fuente.
El canal de distribución (distribution channel) es la ruta a través de la cual el producto viaja del vendedor al consumidor, o el pago del consumidor al vendedor.
Una red de distribución (distribution network) empieza con el productor (producer) de los productos, los distribuidores (distributors) que son los mayoristas (wholesaler) y los minoristas (retailers) antes de llegar a los clientes.
Los mayoristas (wholesalers) son aquellos que compran y venden bienes en grandes cantidades a tiendas y negocios.
Los minoristas (retailers) son personas, tiendas o negocios que venden bienes al público.
¿Qué es una tienda? ¿Cuáles son los tipos de tiendas?
Una tienda (shop o store) es donde la gente compra cosas. También se llama punto de venta minorista (retail outlet) o punto de venta (sales outlet).
Aquí hay algunos tipos de tiendas:
| Tipos de tiendas | Traducción | Significado |
| chain store | Tienda de una cadena | part of a group of shops with the same name |
| convenience store | tienda | small shop in a residential area and open long hours |
| deep discounter | Minorista de descuento | a supermarket with very low prices |
| department store | Grandes almacenes | a very large shop with a variety of goods especially in a town center |
| drugstore | farmacia | a shop in a town center especially in the U.S. that sells medicines, you can also coffee and meals here |
| hypermarket | hipermercado | a very large shop which sells a variety of goods usually outside a town |
| supermarket | supermercado | a very large shop selling mainly food |
| shopping center
shopping precinct |
Centro comercial | a large building containing a lot of different stores usually in the town center |
| shopping mall | Centro comercial | a large building containing a lot of different stores usually outside the town |
¿ Qué es una franquicia? Franchising
Hoy en día, muchos restaurantes operan a través de una franquicia (franchise) y son administrados por el franquiciado (franchisee). Los restaurantes solo venden los productos que proporciona el franquiciador (franchisor). El franquiciador organiza publicidad y ofrece ayuda y apoyo al franquiciado y, a cambio, el franquiciador se lleva un porcentaje de cada franquiciado.
Una franquicia (franchise) es el derecho de vender los productos o servicios de una empresa utilizando el nombre de la empresa.
Un franquiciado (franchisee) es alguien que recibe o compra una franquicia mientras que el franquiciador (franchisor) es alguien que vende una franquicia.
¿ Qué es el Marketing Directo ? Direct marketing
El marketing directo (direct marketing) es la actividad de comercialización de productos y servicios a través de la comunicación directa a los clientes por teléfono, correo o internet.
Términos en inglés relacionados con el marketing directo:
| Términos | Traducción | Significado |
| Correo | the letters that are sent to people | |
| direct mail | Correo directo | advertisements that are sent through the mail to a large number of consumers |
| junk mail | propaganda | letters or emails usually advertising products or services that are sent to people although they have not asked for it |
| mailshots | Correo masivos | the posting of advertising or similar material to a lot of people at one time |
| telemarketing | telemarketing | the advertising or selling of goods or services by phone |
| cold call | Llamada no solicitada | a phone call from someone trying to sell a product or service who has not been asked by the customer to do this |
| call center | Call center | a large office in a company’s employees provide information to its customers or sells or advertise its goods or services by phone |
Ejercicios de vocabulario sobre la distribución en inglés.
Une la columna A con la columna B.
| A | B |
|
a. a very large shop with a variety of goods especially in a town center |
|
b. part of a group of shops with the same name |
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c. small shop in a residential area and open long hours |
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d. a very large shop which sells a variety of goods usually outside a town |
|
e. a very large shop selling mainly food |
|
f. a large building containing a lot of different stores usually outside the town |
|
g. a shop in a town center especially in the U.S. that sells medicines, you can also coffee and meals here |
|
h. a large building containing a lot of different stores usually in the town center |
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i. a supermarket with very low prices |
Identifica los siguientes términos utilizando las palabras de la caja.
| mailshot | direct mail | cold call |
| call center | junk mail | telemarketing |
- Advertisements that are sent through the mail to a large number of consumers. ____________ (direct mail)
- The posting of advertising or similar material to a lot of people at one time. ______________ (mailshot)
- A phone call from someone trying to sell a product or service who has not been asked by the customer to do this. ____________ (cold call)
- Letters or emails usually advertising products or services that are sent to people although they have not asked for it. ________ (junk mail)
- The advertising or selling of goods or services by phone. ______ (telemarketing)
- A large office in a company’s employees provide information to its customers or sells or advertise its goods or services by phone. ______ (call center)
Elección múltiple. Elige la mejor respuesta.
Refers to the movement of goods and services from the source through a channel up to the final customer.
a.(distribution)distribution b. distribution channel c. distribution network
The path through which the product travels from the vendor to the customer. (distribution channel)
a.distribution b. distribution channel c. distribution network
Persons who buy and sells goods in large amount. (wholesalers)
a. distributors b. wholesalers c. retailers
Persons, shops or businesses that sells goods to the public. (retailers)
a. distributors b. wholesalers c. retailers
A place where people buy goods and sometimes called retail outlet. (shop)
a. shop b. shopping center c. shopping mall
Ejercicio de comunicación de vocabulario sobre la distribución en inglés.
- What types of shops do you use to buy different things? Why?
- Have you received direct mail? How do you feel about it?
- Have you brought anything from the direct mails you received?
- Do you like when people call you to advertise their products or services?
- How do you initially react when you receive cold calls?