Los precios afectan en gran medida la venta de un producto o servicio. La mayoría de la gente piensa que los productos de alto precio son de mayor calidad, y que los productos de bajo precio equivalen a baja calidad. En esta lección aprenderemos algunos de los términos y vocabulario relacionados con el precio y la fijación de precios.
Tabla de contenidos
Vocabulario de precio y Fijación de precios (Pricing)
La fijación de precios es la forma en que una empresa decide los precios de sus productos o servicios.
Aquí hay algunos términos relacionados con la fijación de precios.
| Términos | Significado | Traducción |
| low-priced | things that do not cost too much; cheap | barato |
| high-priced | expensive | caro |
| mid-priced | a product that is neither very cheap nor very expensive | precio medio |
| at cost | without any profit | a precio de coste |
| at a loss | making less money than what is spent in making or producing the product | con pérdidas |
| recommended retail price | the price of the product to be sold as suggested by the company who makes it | precio de venta al público recomendado |
| list price | the usual or advertised price of a product before any reductions | precio de catálogo |
| discount price | a price lower than the usual price | precio reducido |
| loss leaders | a product or service sold at a loss to attract customers for other products that are more expensive | oferta gancho |
| undercut | to sell goods or provide service lower than the competitors | subvalorado |
Combinación de palabras con PRICE
| Términos | Significado | Traducción |
| price boom | prices are rising fast, so this is a good time for sellers | auge de precios |
| price control | the government limit the price increases | control de precios |
| price cut | a reduction in price | reducción de precios |
| price hike | an increase in price | alza de precios |
| price war | competing companies are reducing prices in response to each other | guerra de precios |
| price leader | the company to first reduce or increase prices | líder de precios |
| price tag | a label put into goods to show the price | etiqueta de precio |
De lujo y de baja gama
| Términos | Meaning | Spanish translation |
| upmarket | refers to product and services that are of high quality than the others | productos de lujo |
| downmarket | refers to products or services that are low in quality and very cheap | productos de baja gama |
| trade up | to buy something that is of higher value than the one you already have | comprar mejorando |
| trade down | to spend less money when you buy things than you did before | comprar gastando menos |
| low-end | refers to products that are the cheapest in the group and intended for people who don’t have a lot of money to spend | de gama baja |
| high-end | refers to products that are of good quality and intended for rich people | de gama alta |
| entry level | the cheapest or the simplest version of a product | nivel básico |
| mid-range | not so cheap and not so expensive | rango medio |
Mercado de masas y nichos de mercado en inglés
Mass market se refiere a un producto destinado a ser vendido a la mayor cantidad de personas posible, no solo para personas con mucho dinero o con necesidades particulares.
Niche market (or just niche) se refiere a un pequeño grupo de personas que compra un producto en particular que la mayoría de la gente no compra, especialmente productos de buena calidad y que obtienen un beneficio.
Ejercicios sobre precio y fijación de precios
Utiliza una palabra que combine con price para completar cada oración.
- You will receive a price ______ of 50% when you buy these products within the promotional period. (cut)
- The price _____ between ABC Inc. and XYZ Corp. is beneficial to the consumers. They keep reducing prices in response to each other. (war)
- When the government stop their price _____, prices starts to go up. (control)
- Due to the increasing demand of this product, there has been a price _____. Many people can’t afford this anymore. (hike)
- Many sellers are happy because of the price ______; they can earn more because of this. (boom)
- XYZ Inc. is a price _____ because it is the first company to lower the price. (leader)
Une la columna A con la columna B.
| A | B |
|
a. mid-priced |
|
b. list price |
|
c. discount price |
|
d. loss leader |
|
e. high-priced |
|
f. low-priced |
|
g. undercut |
|
h.at cost |
|
i. recommended retail price |
|
j. at a loss |
Ejercicios de Speaking de precios y fijación de precios
- In your country do you have a price war? If yes, what industry is involved in this?
- What products would you consider are niche market?
- Are there any price controls by the government in your country?
- Are all high-priced products good quality? Are all low-priced products low quality? Give examples.
- Which do you prefer: high-end or low-end products?