Al comprar un determinados productos y marcas en inglés, muchas personas los asocian con las marcas. La gente piensa que las marcas famosas están hechas con buena calidad y, por supuesto, a un precio razonable. En esta lección aprenderemos algunos términos y vocabulario relacionados con productos y marcas /marcas de productos.
Tabla de contenidos
Términos con la palabra productos en inglés
Términos de productos y marcas en inglés | Traducción | Significado |
product catalogue | catálogo de productos | a list of products, usually with images, that a company offers |
product mix | conjunto de gamas de productos | refers to the total number of product lines a company offers to its customers |
product portfolio | cartera de productos | the collection of products and services that the company offers |
product line
product range |
línea de productos; gama de productos | is a group of related products marketed under a single brand name and is sold by the same company |
product lifecycle | ciclo de vida del producto | refers to the stages in a particular product’s existence: introduction, increasing sales, maturity and reduction in sales |
product placement | colocación del producto | a way of advertising a product by supplying it for use in TV programs or even films |
product positioning | posicionamiento del producto | the way that customers think about a product in relation to similar products or to competitors’ products |
¿Qué son los goods (bienes) en inglés?
En negocios, goods (bienes) se refieren a materiales y componentes utilizados en la producción de otro producto, o también pueden ser cosas o artículos para la venta.
Existen diferentes tipos de productos basados en:
- excludability (excluibilidad) significa si es posible evitar que las personas / consumidores que no lo hayan pagado tengan acceso a él.
- rivalry (rivalidad) significa si los individuos pueden consumirlos sin afectar su disponibilidad para otros individuos.
excludable | non-excludable | |
rival goods | private goods
ex. ice cream, cheese, houses, cars, food, coffee, airline tickets |
common resources
ex. fresh water, fish, timber, the environment |
non-rival goods | club goods
ex. cable television, cinema, wifi, toll-roads, private parks |
public goods
ex. fresh air, knowledge, national defense |
Términos con la palabra marcas en inglés
Términos | Traducción | Significado |
brand | marca | a name a company gives to its products for easy identification |
branding | marca | the act of connecting the product with a particular symbol d keeping them in the customers’ minds through advertising, packaging, etc. |
brand awareness
brand recognition |
reconocimiento de marca | refers to how much people recognize a brand of a particular product |
brand image
brand identity |
identidad de marca | a set of features or ideas that the customers connect in their minds when thinking about a particular brand |
own-brand product
own-label product |
producto de marca propia | refers to products that have the name of the shop that sells them, rather than the company who made them |
brand name | nombre de marca | the name given to a particular product by the company who made it |
generic products | productos genéricos | products that don’t have a brand name |
Ejercicios con Productos y marcas en inglés
- Pon los productos bajo la categoría apropiada.
cheese | wifi | coffee | houses | cable TV |
national defense | fresh water | fish | cars | knowledge |
private goods | club goods | common resources | public goods |
Private goods | club goods | common resources | public goods |
ice cream, coffee | cable TV | fresh water | national defense |
cheese | wifi | fish | knowledge |
houses, cars |
- Une la columna A con la columna B.
A | B |
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a. a list of products, usually with images, that contains the products that a company offers |
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b. individuals can consume these products without affecting the availability to other consumers |
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c. another term for brand identity |
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d. a name a company gives to its products for easy identification |
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e. preventing customers from accessing to products they haven’t paid for |
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f. the name given to the product by the company who made it |
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g. having the same name with the shop that sells it than the company who made it |
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h. products with no brand names |
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i.materials and components used in producing another product |
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j. another term for brand recognition |
Ejercicio de comunicación
- Can you name products in your country with strong brand images?
- Which do you prefer: branded products or generic products? Why?
- Name some advantages of own-label products, brand name products and generic products?
- What are some disadvantages? (refer to question #3)
- Why is branding important?