Productos y marcas en inglés

Al comprar un determinados productos y marcas en inglés, muchas personas los asocian con las marcas. La gente piensa que las marcas famosas están hechas con buena calidad y, por supuesto, a un precio razonable. En esta lección aprenderemos algunos términos y vocabulario relacionados con productos y marcas /marcas de productos.

Términos con la palabra productos en inglés

Términos de productos y marcas en inglés	Traducción	Significado
product catalogue	catálogo de productos	a list of products, usually with images, that a company offers
product mix	conjunto de gamas de productos	refers to the total number of product lines a company offers to its customers
product portfolio	cartera de productos	the collection of products and services that the company offers
product line product range	línea de productos; gama de productos	is a group of related products marketed under a single brand name and is sold by the same company
product lifecycle	ciclo de vida del producto	refers to the stages in a particular product’s existence: introduction, increasing sales, maturity and reduction in sales
product placement	colocación del producto	a way of advertising a product by supplying it for use in TV programs or even films
product positioning	posicionamiento del producto	the way that customers think about a product in relation to similar products or to competitors’ products

 

¿Qué son los goods (bienes) en inglés?

En negocios, goods (bienes) se refieren a materiales y componentes utilizados en la producción de otro producto, o también pueden ser cosas o artículos para la venta.

Existen diferentes tipos de productos basados en:

1. excludability (excluibilidad) significa si es posible evitar que las personas / consumidores que no lo hayan pagado tengan acceso a él.
2. rivalry (rivalidad) significa si los individuos pueden consumirlos sin afectar su disponibilidad para otros individuos.

	excludable	non-excludable
rival goods	private goods ex. ice cream, cheese, houses, cars, food, coffee, airline tickets	common resources ex. fresh water, fish, timber, the environment
non-rival goods	club goods ex. cable television, cinema, wifi, toll-roads, private parks	public goods ex. fresh air, knowledge, national defense

Términos con la palabra marcas en inglés

Términos	Traducción	Significado
brand	marca	a name a company gives to its products for easy identification
branding	marca	the act of connecting the product with a particular symbol d keeping them in the customers’ minds through advertising, packaging, etc.
brand awareness brand recognition	reconocimiento de marca	refers to how much people recognize a brand of a particular product
brand image brand identity	identidad de marca	a set of features or ideas that the customers connect in their minds when thinking about a particular brand
own-brand product own-label product	producto de marca propia	refers to products that have the name of the shop that sells them, rather than the company who made them
brand name	nombre de marca	the name given to a particular product by the company who made it
generic products	productos genéricos	products that don’t have a brand name

 

 

Ejercicios con Productos y marcas en inglés

cheese	wifi	coffee	houses	cable TV
national defense	fresh water	fish	cars	knowledge

 

private goods	club goods	common resources	public goods

 

 

Private goods	club goods	common resources	public goods
ice cream, coffee	cable TV	fresh water	national defense
cheese	wifi	fish	knowledge
houses, cars

 

A	B
brand (d)	a. a list of products, usually with images, that contains the products that a company offers
brand awareness (j)	b. individuals can consume these products without affecting the availability to other consumers
own-label product (g)	c. another term for brand identity
product catalogue (a)	d. a name a company gives to its products for easy identification
excludability (e)	e. preventing customers from accessing to products they haven’t paid for
rivalry (b)	f. the name given to the product by the company who made it
brand image (c)	g. having the same name with the shop that sells it than the company who made it
generic products (h)	h. products with no brand names
brand name (f)	i.materials and components used in producing another product
goods (i)	j. another term for brand recognition

 

 

Ejercicio de comunicación 

1. Can you name products in your country with strong brand images?
2. Which do you prefer: branded products or generic products? Why?
3. Name some advantages of own-label products, brand name products and generic products?
4. What are some disadvantages? (refer to question #3)
5. Why is branding important?