Promoción de productos en inglés

Vocabulario de negocios en inglés: promoción de productos; La promoción de productos o servicios de una empresa es crucial y muy importante porque afectará a las ventas de la empresa; incluso si los productos no son tan efectivos, pero por la forma en que se promocionan, se alienta a las personas a comprar más.En esta lección aprenderemos vocabulario relacionado con la promoción de productos o servicios.

 

Medios de publicidad (Advertising media) para promoción de productos en inglés

Cuando personas famosas recomiendan un producto, se llama aprobación del producto (product endorsement).

Una empresa o producto en particular hace una serie de anuncios. Esto se llama campaña publicitaria (advertising campaign).

Una agencia de publicidad (advertising agency) es una persona / organización que diseña y gestiona campañas publicitarias.

Cuando las empresas patrocinan eventos como conciertos y eventos deportivos, se llama patrocinio (sponsorship).

 

Medio de publicidad	Significado	Traducción
Publicidad exterior
billboards	a very large board on which ads are shown, especially at the side of the road	vallas publicitarias
neon signs	electric signs lit by long luminous gas-discharge tubes that contain neon or other gases	señales de neón
special display	special presentations of a store’s products used to attract public buying	expositor especial
display advertisement	advertising on websites or apps or social media through banners or other ad formats	mostrar publicidad
TV commercial	an advertisement on TV produced and paid for by an organization with a message to promote and market products or services	anuncio de televisión
newspapers	a printed advertisement that is published in a newspaper	anuncio de periódico
magazines	a printed advertisement published in magazines	anuncio de revista
direct mail	sending offers or promotions by mail to current or other customers through sales letters, brochures, order form and prepaid envelope	mail directo
radio	radios sell their airtime to make most of their sales through advertising some products	anuncio de radio

 La fuerza de ventas (The sales force)

La fuerza de ventas (sales force) es un grupo de empleados cuyo trabajo es vender los productos de la empresa.

Los vendedores (salespeople) son responsables de visitar clientes y persuadirlos para comprar sus productos.

El área de ventas (sales area o sales territory) es un área particular para la cual un vendedor o vendedores en particular son responsables de vender los productos o servicios de la empresa.

El gerente de ventas (sales manager) es el jefe de la fuerza de ventas.

 

Actividades de promoción (Promotional activities)

La promoción (promotion) se refiere a todas las actividades que respaldan la venta de productos, incluida la publicidad. Algunas de las actividades promocionales más comunes son:

Tipos de promoción de ventas para la promoción de productos en inglés	Significado	Traducción
special offer	a product of service that is given free or sold at a lower price [EH3] to encourage more buyers	oferta especial
free sample	a small and packed merchandise given free, especially to introduce new products	muestra gratuita
free gift	a product that is given free when you buy a certain product to encourage people to buy more	regalo gratis
competitions with prizes	competitions sponsored by certain companies of a particular product for promotion purposes	concursos con premios
loyalty cards	a card given to the customers to reward them for buying goods or services and to record information about what they buy	tarjetas de fidelidad
cross-promotion	activities where one product is used to advertise another	promoción cruzada

 

 

EJERCICIOS

1. Rellena los huecos con el término apropiado.
2. An ______ organize ads for the company. (advertising agency)
3. People or organizations who advertise a product are ______ . (product endorsements)
4. All the sales people are part of the ______ . (salesforce)
5. A ______ is one salesperson’s region for selling. (sales area/salles territory)
6. The head of the sales force is the ______ . (sales manager)
7. Another term for sales area is ______ . (sales territory)
8. A ______ is an electric advertising. (neon sign)
9. ______ are responsible for visiting customers for promotion purposes. (salespeople)
10. A ______ is when companies sponsor events like concerts, sports events, etc. (sponsorship)
11. A ______ is advertising on social media or apps through banners or another format. (display advertisement)

 

1. Une la columna A con la columna B.

A	B
activities where one product is used to advertise another (cross-promotion)	free sample
a card given to customer to reward them for buying products or services (loyalty cards)	cross-promotion
a product that is given free or sold at a lower price to encourage more buyers (special offer)	free gift
a small and packed merchandise given free to introduce new products (free sample)	loyalty card
a product that is given free when you buy a product to encourage you to buy more (free gift)	promotion
all activities supporting the sale of product (promotion)	newspaper ad
a paid advertisement published in newspapers (newspaper ad)	free sample
sending product offers by male through sales letter, brochures (direct mail)	special display
a very large board which ads are displayed (billboard)	direct mail
special presentation of a store’s product to promote and market products (special display)	billboard

 

EJERCICIO DE COMUNICACIÓN. Debate sobre las siguientes preguntas.

1. What are some famous advertising agencies in your country?
2. Name at least three products or services in your country which you think are promoted well.
3. In your company or school, what advertising or promotional activities do you use?
4. What is the impact of promotional activities to the company’s sales of products or services?
5. If a particular product or service has low sales, does this mean it has poor promotion?